I write books, magazine articles, and advertising copy of all kinds. My
specialties include marketing, management, and consumer awareness. Publishers
find me the kind of author they return to time and again.
I have no problem with organizing material for lengthy
books, then delivering crisp copy, chapter after chapter, true to my outline.
My work is tight, bright, and grammatically correct. I write columns for
business and consumer audiences and craft all sorts of corporate communications,
from advertising copy to websites.
Clients of all sorts find me reliable, easy to work with, and good at
estimating and delivering on time. Contact me
to discuss your upcoming project.
My life story books:
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Madison Women
Remember Growing Up in Wisconsin’s Capital Open these pages and celebrate Madison’s 150th birthday with twelve women whose roots go deep here. Get to know their families and friends, enjoy their pastimes, as you follow them through an adventure we all share: coming of age. Find inspiration in the wisdom, grace, and pleasure these women bring to their lives.
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My business books:
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The Complete
Idiot's Guide to Marketing This book leads you through all the basics of marketing, from understanding
the marketing mix to creating a marketing plan, developing advertising
for print and broadcast media, and managing related activities.
It's filled with practical, how-to information. If you want to know
about marketing, whether product or service, and you don't want
to be bored while you're reading, this is the book you want. |
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Adam's Streetwise
Do-It-Yourself Advertising Everything you need to know to plan and execute an advertising, direct mail, and/or publicity campaign. This comprehensive book includes lots of templates for planning and budgeting, plus great chapters on print, radio, and TV advertising – when to use these media and the technicalities of producing ads that get results. Plus lots more. |
My books for credit union professionals
I have enjoyed bringing my expertise in advertising, marketing,
and business management to the credit union world. The CUNA & Affiliates
Center for Professional Development (CPD) provides learning opportunities
for credit union staff and management in all areas of credit union operations.
I have written self-paced training manuals, books and white papers for
CPD.
Intranets and Credit Unions
CUNA & Affiliates Center for Professional Development, 2001, 184 pages
Intranets & Credit Unions harvest the insights of credit
union human resource professionals nationwide, to show how current practices
in HR management are evolving through use of intranets. This book shows
how intranets help credit unions maintain service quality, increase employee
morale, save managers' time, and avoid legal risk and liability. It includes
strategies for planning and establishing an intranet, plus information
on gaining management support, defining the credit union's goals, implementing
a credit union's intranet, and developing appropriate content. The core
intent of the book is to help smaller credit unions achieve the advantages
of intranet use.
Marketing Across the Generations: Fifty-Plus
CUNA & Affiliates Center for Professional Development, 2000, 128 pages
Credit union members over the age of fifty aren't just "silver"–they're
"gold." And they comprise a diverse and active group of individuals
who can't be pegged with labels like "seniors" or "matures."
Marketing Across the Generations: Fifty-Plus, one of a four-part series,
breaks down this larger marketing segment strategically and helps you
focus on three critical subgroups, create positive promotional plans that
avoid stereotypes of "aging", tap this vital segment for volunteers,
and ease the transition of many baby boomers into the fifty-plus life
stage.
Make Work Manageable: Time, Stress and Workload
Management Strategies
CUNA & Affiliates Center for Professional Development, 2000, 138 pages
Credit Union staff members spend an enormous amount of time and energy
at work. Each job in the credit union carries its specific challenges.
This module is geared to people who have member contact. The first three
chapters tackle the deep issues: stress and where it comes from, personal
values, and the psychological basis of motivation. Subsequent chapters
deal with more specific situations and the skills that help you manage
them.
My online columns:
My writing on marketing topics for small business appeared in Third
Wave Research's demographics area on Microsoft's bCentral from
2001 to 2004. . Microsoft’s bCentral portal was closed
down in July 2004 as a result of a change in their business strategy.
Here are links to a few of those stories.
Your
Unique Selling Proposition: Use it or lose it
Develop an ad plan that hits the target
Food channel: how fresh produce gets to a restaurant table
Branding: a key strategy in the age of parity
My writing on consumer awareness and life
skills for young people appear on the Credit Union National Association’s
website for young credit union members, Googolplex.
